torsdag 18 november 2010

Making Money From the Internet

As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Personality.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

In a world where social media and pop culture collide, 2009 might’ve been most remembered for a certain race to 1 million followers. While 2010 has had its share of popularity contests too, we’ve also seen a myriad of innovative uses of digital media that have both catapulted some previously unknowns to “must follow” status and re-invented the careers of others.

Whether it was playing a key role in shaping the news, creating online personas that went viral and became much more, or using the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to connect with fans in new ways, several personalities stood out in terms of leveraging social media in irresistibly catchy ways.

Below, we take a look at some of those people who have made a major splash in the online world in the past year.

1. Ben Folds

While it looks like Chatroulette’s 15 minutes of fame might be up, no one was a bigger part of that 15 minutes than musician Ben Folds.

Inspired by chatroulette improv piano guy “Merton,” the singer-songwriter began broadcasting improv piano tunes from his concerts onto the random video chat site, and quickly saw himself become a big part of one of the year’s top memes.

Because Merton rather closely resembled Folds, speculation ran rampant that the two were actually the same guy. Numerous YouTube videos — some of them originating here on Mashable — added fuel to the fire, though the fable was ultimately disproved once and for all (we think) in a video that the two created together last month.

What started as a clever play on a pop culture phenomenon ultimately became a blueprint for sustaining social media buzz.

2. Conan O’Brien

When Conan O’Brien took over as host of The Tonight Show in mid-2009, one of his first sketches poked fun at Twitter for its banality. Little did he know at the time that mere months later, he’d become the center of a massive user-created digital movement (“Team Coco”) as NBC pivoted to shift Tonight Show hosting responsibilities back to Jay Leno.

Following his ouster, Conan quickly moved to capitalize on his Internet momentum, establishing a Twitter account that would serve as his comedic outlet while he sorted out his next career move, which he ultimately decided would be a new show on TBS.

Whereas Conan’s Tonight Show played the traditional willfully ignorant-of-technology card, Conan’s new show has made social media the centerpiece of a campaign to try and get the masses to shift their late night viewing habits to cable. As a result, we’ll soon find out if digital loyalty translates to television ratings.

3. BPGlobalPR

This year’s BP oil spill in the Gulf of Mexico was one of the biggest environmental catastrophes in recent times, and the company’s much-maligned handling of it had some speculating that bankruptcy might be imminent for the petroleum giant.

Providing comic relief through the whole ordeal, however, was @BPGlobalPR, a satirical Twitter account pretending to be BP’s public relations department. With updates like “Sadly we can no longer certify our oil as Dolphin Safe,” the account quickly amassed tens of thousands of followers.

As for his inspiration, the man behind the account, “Terry,” told Mashable in an interview that “They pay people like me a TON of money to make it look like they’re doing stuff, but really we don’t have to do much except talk. Our talking buys them time to figure out how they are going to sweep it all under the rug and go back to making lots of money.”

While BP eventually closed the oil leak and activity on the @BPGlobalPR account has slowed, the feed served the dual role of both entertaining and reminding the world that BP was not doing a very good job at either closing the leak or communicating effectively with the public.

4. Dan Savage

In recent months, one of the most prominent social issues in America has been the bullying of gay teenagers. In response, sex advice columnist and gay rights activist Dan Savage launched the “Its Get Better” YouTube channel, where everyday people have uploaded hundreds of videos providing encouragement and inspiration to gay teens, telling them they have much to look forward to.

It didn’t take long for the channel to go viral with openly gay celebrities like Neil Patrick Harris and Ellen DeGeneres contributing video messages. Within about a month of launching, the channel attracted a video from President Obama broadcasting the “It Gets Better” message.

The campaign has been nothing short of inspiring, and we will be following Savage to see how he uses his various social media channels –- which also include a popular blog, Twitter feed, and podcast –- to raise awareness for important LGBT issues going forward.

5. Darren Rovell

It’s been a spectacular year for stories about the business of sports, and sitting at the center of it has been CNBC’s sports business reporter Darren Rovell.

There was simply no better feed to follow on Twitter than Rovell’s as the world of Tiger Woods came crashing down following a car-accident-turned-sex-scandal turned tens of millions of dollars in lost endorsement deals.

Then, when LeBron James made the universally mocked decision of broadcasting “The Decision” on ESPN, Rovell again was the point man for assessing brand and consumer response as one of the world’s most highly paid and previously admired athletes suddenly became one of the sporting world’s biggest villains.

In between, Rovell’s Twitter feed and blog has broken news on everything from TV ratings to jersey sales to free agency moves. To an extent, he’s also made the business of reporting on sports sexy, as evidenced by some of the competitors he’s now attracting.

What’s Your Take?

Which personalities do you follow via social media? Let us know in the comments or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebookclass="blippr-nobr">Facebook, Foursquareclass="blippr-nobr">Foursquare, Meetup, Plancast, Twitterclass="blippr-nobr">Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

Have you ever wished for your own personal gourmet Chef?

The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Every great website starts with a name.

At Dynadot we know the value of your name on the Web. Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today. Join us on Facebook for special offers and Mashable awards fun!

Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.

Our “Mobile Year in Review 2010” animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.

Mashable Awards Gala Silver Sponsor:

Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.

The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Mashable Awards Gala VIP Lounge sponsor:

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Mashable Awards After Party Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, jgroup

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

I sincerely hope followers of the Network Neutrality (NN) debate were wearing their seatbelts last week.  The pro-NN Media Marxists’ rapid lurch in position on the issue would otherwise have ensured full chiropractor employment for a pronounced period of time.



What led to this The-Ends-Justify-Any-Means-Necessary backflip is the Cablevision-Fox dustup over fees Cablevision pays Fox to retransmit the latter’s programming.  The two parties couldn’t reach an agreement, the contract elapsed and Fox pulled its channels from the Cablevision lineup.


Fox then went a step further, temporarily making some of its online content unavailable to Cablevision subscribers.


Let us be clear what happened here.  The Content Provider (Fox) had prevented the Internet Service Provider (Cablevision) from access to its online content.


And after all, it is Fox’s property.  They paid a LOT of money for its creation, development and deployment – they can do with it whatever they wish.  They can offer it to whomever, or not offer it to anyone at all.  If they want to withhold some or all of it from some or all people, that is their prerogative – especially when they are not being paid for it.


It is here that the pro-Net Neutrality crowd jumped the intellectual shark.  Well, again.  They asserted that Fox – by not giving away their property online – was in violation of the Media Marxists’ warped definition of NN.


And that Fox’s “violation” served as further “justification” for Federal Communications Commission (FCC)-mandated Net Neutrality – and the radical, extra-lawful Internet power grab they have been demanding the FCC make so as to commandeer the authority necessary to enact and enforce it.


(An investment-devastating move which the FCC may very well execute as soon as November 30th.)


FCC Commissioner Michael Copps said in a statement:


For a broadcaster to pull programming from the Internet for a cable company’s subscribers, as apparently happened here, directly threatens the open Internet.


And Art Brodsky, Director of Communications for Public Knowledge, wrote:


Fox committed what should be considered one of the grossest violations of the open Internet committed by a U.S. company….


In this case, of course, it’s the content provider that was doing the blocking…. (B)ut it shouldn’t matter who is keeping consumers away from the lawful content….


If one values the open Internet, however, there should be rules against that sort of thing, whether the blocking is done by the ISP or by a content provider….


Yes, it would be nice if someone (like the FCC) could step in and tell Fox that it is unacceptable to block Internet content.


For years these Leftists have been vociferously insisting that the enemies of NN are the evil Internet Service Providers – who would allegedly block access to online fare.  And thusly Net Neutrality was required to stop them from so doing.


But by attempting to frame the Cablevision-Fox dispute in NN terms – by demanding that Fox give away its content to everyone – the pro-NN gaggle clearly demonstrates that this fight is not (just) about ACCESS to Internet content – it is about GOVERNMENT CONTROL of Internet content.


They seek to neutralize the Internet – by having the government control its content.


Of course, they have all along stridently asserted that Net Neutrality is not about this.


Right-wing media have falsely claimed that the net neutrality principle supported by the Obama administration is an attempt by the government to control Internet content. In fact, net neutrality does not mean government control of content on the Internet; rather, net neutrality ensures equal and open access for consumers and producers of content and applications…


But their demands of Fox clearly demonstrate that it is.


Yesterday, it was about access to content.  Today, it’s the government demanding content providers give away the products they produce.


Tomorrow, it will be the government demanding content providers pull from the Web the products they produce.  Shutting you up by insisting you shut it down.


After all, government control is government control.  Once they have it, they have it all the way.


How pathetically sad it is that the ACLU – the alleged champion of the First Amendment – has so readily sacrificed it on the altar of Leftist ideology.  And done so in such an intellectually vacuous fashion – the First Amendment protects us from GOVERNMENT censorship, not the actions of private companies or individuals.


To say that force feeding the nation Net Neutrality is a First Amendment imperative is both factually and morally bankrupt.




bench craft company

Arrowheadlines: Chiefs <b>News</b> 11/18 - Arrowhead Pride

Good morning Chiefs fans! A somewhat shorter version of Arrowheadlines this morning. Not a lot out there. Enjoy your Kansas City Chiefs news. Oh, and don't forget about football tonight (Go Bones!).

Sarah Palin on Fox <b>News</b> Watch | Palin Attacked On Fox <b>News</b> | Video <b>...</b>

The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...


bench craft company

As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Personality.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

In a world where social media and pop culture collide, 2009 might’ve been most remembered for a certain race to 1 million followers. While 2010 has had its share of popularity contests too, we’ve also seen a myriad of innovative uses of digital media that have both catapulted some previously unknowns to “must follow” status and re-invented the careers of others.

Whether it was playing a key role in shaping the news, creating online personas that went viral and became much more, or using the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to connect with fans in new ways, several personalities stood out in terms of leveraging social media in irresistibly catchy ways.

Below, we take a look at some of those people who have made a major splash in the online world in the past year.

1. Ben Folds

While it looks like Chatroulette’s 15 minutes of fame might be up, no one was a bigger part of that 15 minutes than musician Ben Folds.

Inspired by chatroulette improv piano guy “Merton,” the singer-songwriter began broadcasting improv piano tunes from his concerts onto the random video chat site, and quickly saw himself become a big part of one of the year’s top memes.

Because Merton rather closely resembled Folds, speculation ran rampant that the two were actually the same guy. Numerous YouTube videos — some of them originating here on Mashable — added fuel to the fire, though the fable was ultimately disproved once and for all (we think) in a video that the two created together last month.

What started as a clever play on a pop culture phenomenon ultimately became a blueprint for sustaining social media buzz.

2. Conan O’Brien

When Conan O’Brien took over as host of The Tonight Show in mid-2009, one of his first sketches poked fun at Twitter for its banality. Little did he know at the time that mere months later, he’d become the center of a massive user-created digital movement (“Team Coco”) as NBC pivoted to shift Tonight Show hosting responsibilities back to Jay Leno.

Following his ouster, Conan quickly moved to capitalize on his Internet momentum, establishing a Twitter account that would serve as his comedic outlet while he sorted out his next career move, which he ultimately decided would be a new show on TBS.

Whereas Conan’s Tonight Show played the traditional willfully ignorant-of-technology card, Conan’s new show has made social media the centerpiece of a campaign to try and get the masses to shift their late night viewing habits to cable. As a result, we’ll soon find out if digital loyalty translates to television ratings.

3. BPGlobalPR

This year’s BP oil spill in the Gulf of Mexico was one of the biggest environmental catastrophes in recent times, and the company’s much-maligned handling of it had some speculating that bankruptcy might be imminent for the petroleum giant.

Providing comic relief through the whole ordeal, however, was @BPGlobalPR, a satirical Twitter account pretending to be BP’s public relations department. With updates like “Sadly we can no longer certify our oil as Dolphin Safe,” the account quickly amassed tens of thousands of followers.

As for his inspiration, the man behind the account, “Terry,” told Mashable in an interview that “They pay people like me a TON of money to make it look like they’re doing stuff, but really we don’t have to do much except talk. Our talking buys them time to figure out how they are going to sweep it all under the rug and go back to making lots of money.”

While BP eventually closed the oil leak and activity on the @BPGlobalPR account has slowed, the feed served the dual role of both entertaining and reminding the world that BP was not doing a very good job at either closing the leak or communicating effectively with the public.

4. Dan Savage

In recent months, one of the most prominent social issues in America has been the bullying of gay teenagers. In response, sex advice columnist and gay rights activist Dan Savage launched the “Its Get Better” YouTube channel, where everyday people have uploaded hundreds of videos providing encouragement and inspiration to gay teens, telling them they have much to look forward to.

It didn’t take long for the channel to go viral with openly gay celebrities like Neil Patrick Harris and Ellen DeGeneres contributing video messages. Within about a month of launching, the channel attracted a video from President Obama broadcasting the “It Gets Better” message.

The campaign has been nothing short of inspiring, and we will be following Savage to see how he uses his various social media channels –- which also include a popular blog, Twitter feed, and podcast –- to raise awareness for important LGBT issues going forward.

5. Darren Rovell

It’s been a spectacular year for stories about the business of sports, and sitting at the center of it has been CNBC’s sports business reporter Darren Rovell.

There was simply no better feed to follow on Twitter than Rovell’s as the world of Tiger Woods came crashing down following a car-accident-turned-sex-scandal turned tens of millions of dollars in lost endorsement deals.

Then, when LeBron James made the universally mocked decision of broadcasting “The Decision” on ESPN, Rovell again was the point man for assessing brand and consumer response as one of the world’s most highly paid and previously admired athletes suddenly became one of the sporting world’s biggest villains.

In between, Rovell’s Twitter feed and blog has broken news on everything from TV ratings to jersey sales to free agency moves. To an extent, he’s also made the business of reporting on sports sexy, as evidenced by some of the competitors he’s now attracting.

What’s Your Take?

Which personalities do you follow via social media? Let us know in the comments or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebookclass="blippr-nobr">Facebook, Foursquareclass="blippr-nobr">Foursquare, Meetup, Plancast, Twitterclass="blippr-nobr">Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

Have you ever wished for your own personal gourmet Chef?

The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Every great website starts with a name.

At Dynadot we know the value of your name on the Web. Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today. Join us on Facebook for special offers and Mashable awards fun!

Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.

Our “Mobile Year in Review 2010” animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.

Mashable Awards Gala Silver Sponsor:

Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.

The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Mashable Awards Gala VIP Lounge sponsor:

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Mashable Awards After Party Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, jgroup

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

I sincerely hope followers of the Network Neutrality (NN) debate were wearing their seatbelts last week.  The pro-NN Media Marxists’ rapid lurch in position on the issue would otherwise have ensured full chiropractor employment for a pronounced period of time.



What led to this The-Ends-Justify-Any-Means-Necessary backflip is the Cablevision-Fox dustup over fees Cablevision pays Fox to retransmit the latter’s programming.  The two parties couldn’t reach an agreement, the contract elapsed and Fox pulled its channels from the Cablevision lineup.


Fox then went a step further, temporarily making some of its online content unavailable to Cablevision subscribers.


Let us be clear what happened here.  The Content Provider (Fox) had prevented the Internet Service Provider (Cablevision) from access to its online content.


And after all, it is Fox’s property.  They paid a LOT of money for its creation, development and deployment – they can do with it whatever they wish.  They can offer it to whomever, or not offer it to anyone at all.  If they want to withhold some or all of it from some or all people, that is their prerogative – especially when they are not being paid for it.


It is here that the pro-Net Neutrality crowd jumped the intellectual shark.  Well, again.  They asserted that Fox – by not giving away their property online – was in violation of the Media Marxists’ warped definition of NN.


And that Fox’s “violation” served as further “justification” for Federal Communications Commission (FCC)-mandated Net Neutrality – and the radical, extra-lawful Internet power grab they have been demanding the FCC make so as to commandeer the authority necessary to enact and enforce it.


(An investment-devastating move which the FCC may very well execute as soon as November 30th.)


FCC Commissioner Michael Copps said in a statement:


For a broadcaster to pull programming from the Internet for a cable company’s subscribers, as apparently happened here, directly threatens the open Internet.


And Art Brodsky, Director of Communications for Public Knowledge, wrote:


Fox committed what should be considered one of the grossest violations of the open Internet committed by a U.S. company….


In this case, of course, it’s the content provider that was doing the blocking…. (B)ut it shouldn’t matter who is keeping consumers away from the lawful content….


If one values the open Internet, however, there should be rules against that sort of thing, whether the blocking is done by the ISP or by a content provider….


Yes, it would be nice if someone (like the FCC) could step in and tell Fox that it is unacceptable to block Internet content.


For years these Leftists have been vociferously insisting that the enemies of NN are the evil Internet Service Providers – who would allegedly block access to online fare.  And thusly Net Neutrality was required to stop them from so doing.


But by attempting to frame the Cablevision-Fox dispute in NN terms – by demanding that Fox give away its content to everyone – the pro-NN gaggle clearly demonstrates that this fight is not (just) about ACCESS to Internet content – it is about GOVERNMENT CONTROL of Internet content.


They seek to neutralize the Internet – by having the government control its content.


Of course, they have all along stridently asserted that Net Neutrality is not about this.


Right-wing media have falsely claimed that the net neutrality principle supported by the Obama administration is an attempt by the government to control Internet content. In fact, net neutrality does not mean government control of content on the Internet; rather, net neutrality ensures equal and open access for consumers and producers of content and applications…


But their demands of Fox clearly demonstrate that it is.


Yesterday, it was about access to content.  Today, it’s the government demanding content providers give away the products they produce.


Tomorrow, it will be the government demanding content providers pull from the Web the products they produce.  Shutting you up by insisting you shut it down.


After all, government control is government control.  Once they have it, they have it all the way.


How pathetically sad it is that the ACLU – the alleged champion of the First Amendment – has so readily sacrificed it on the altar of Leftist ideology.  And done so in such an intellectually vacuous fashion – the First Amendment protects us from GOVERNMENT censorship, not the actions of private companies or individuals.


To say that force feeding the nation Net Neutrality is a First Amendment imperative is both factually and morally bankrupt.




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Arrowheadlines: Chiefs <b>News</b> 11/18 - Arrowhead Pride

Good morning Chiefs fans! A somewhat shorter version of Arrowheadlines this morning. Not a lot out there. Enjoy your Kansas City Chiefs news. Oh, and don't forget about football tonight (Go Bones!).

Sarah Palin on Fox <b>News</b> Watch | Palin Attacked On Fox <b>News</b> | Video <b>...</b>

The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...


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Arrowheadlines: Chiefs <b>News</b> 11/18 - Arrowhead Pride

Good morning Chiefs fans! A somewhat shorter version of Arrowheadlines this morning. Not a lot out there. Enjoy your Kansas City Chiefs news. Oh, and don't forget about football tonight (Go Bones!).

Sarah Palin on Fox <b>News</b> Watch | Palin Attacked On Fox <b>News</b> | Video <b>...</b>

The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...


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As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Personality.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

In a world where social media and pop culture collide, 2009 might’ve been most remembered for a certain race to 1 million followers. While 2010 has had its share of popularity contests too, we’ve also seen a myriad of innovative uses of digital media that have both catapulted some previously unknowns to “must follow” status and re-invented the careers of others.

Whether it was playing a key role in shaping the news, creating online personas that went viral and became much more, or using the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to connect with fans in new ways, several personalities stood out in terms of leveraging social media in irresistibly catchy ways.

Below, we take a look at some of those people who have made a major splash in the online world in the past year.

1. Ben Folds

While it looks like Chatroulette’s 15 minutes of fame might be up, no one was a bigger part of that 15 minutes than musician Ben Folds.

Inspired by chatroulette improv piano guy “Merton,” the singer-songwriter began broadcasting improv piano tunes from his concerts onto the random video chat site, and quickly saw himself become a big part of one of the year’s top memes.

Because Merton rather closely resembled Folds, speculation ran rampant that the two were actually the same guy. Numerous YouTube videos — some of them originating here on Mashable — added fuel to the fire, though the fable was ultimately disproved once and for all (we think) in a video that the two created together last month.

What started as a clever play on a pop culture phenomenon ultimately became a blueprint for sustaining social media buzz.

2. Conan O’Brien

When Conan O’Brien took over as host of The Tonight Show in mid-2009, one of his first sketches poked fun at Twitter for its banality. Little did he know at the time that mere months later, he’d become the center of a massive user-created digital movement (“Team Coco”) as NBC pivoted to shift Tonight Show hosting responsibilities back to Jay Leno.

Following his ouster, Conan quickly moved to capitalize on his Internet momentum, establishing a Twitter account that would serve as his comedic outlet while he sorted out his next career move, which he ultimately decided would be a new show on TBS.

Whereas Conan’s Tonight Show played the traditional willfully ignorant-of-technology card, Conan’s new show has made social media the centerpiece of a campaign to try and get the masses to shift their late night viewing habits to cable. As a result, we’ll soon find out if digital loyalty translates to television ratings.

3. BPGlobalPR

This year’s BP oil spill in the Gulf of Mexico was one of the biggest environmental catastrophes in recent times, and the company’s much-maligned handling of it had some speculating that bankruptcy might be imminent for the petroleum giant.

Providing comic relief through the whole ordeal, however, was @BPGlobalPR, a satirical Twitter account pretending to be BP’s public relations department. With updates like “Sadly we can no longer certify our oil as Dolphin Safe,” the account quickly amassed tens of thousands of followers.

As for his inspiration, the man behind the account, “Terry,” told Mashable in an interview that “They pay people like me a TON of money to make it look like they’re doing stuff, but really we don’t have to do much except talk. Our talking buys them time to figure out how they are going to sweep it all under the rug and go back to making lots of money.”

While BP eventually closed the oil leak and activity on the @BPGlobalPR account has slowed, the feed served the dual role of both entertaining and reminding the world that BP was not doing a very good job at either closing the leak or communicating effectively with the public.

4. Dan Savage

In recent months, one of the most prominent social issues in America has been the bullying of gay teenagers. In response, sex advice columnist and gay rights activist Dan Savage launched the “Its Get Better” YouTube channel, where everyday people have uploaded hundreds of videos providing encouragement and inspiration to gay teens, telling them they have much to look forward to.

It didn’t take long for the channel to go viral with openly gay celebrities like Neil Patrick Harris and Ellen DeGeneres contributing video messages. Within about a month of launching, the channel attracted a video from President Obama broadcasting the “It Gets Better” message.

The campaign has been nothing short of inspiring, and we will be following Savage to see how he uses his various social media channels –- which also include a popular blog, Twitter feed, and podcast –- to raise awareness for important LGBT issues going forward.

5. Darren Rovell

It’s been a spectacular year for stories about the business of sports, and sitting at the center of it has been CNBC’s sports business reporter Darren Rovell.

There was simply no better feed to follow on Twitter than Rovell’s as the world of Tiger Woods came crashing down following a car-accident-turned-sex-scandal turned tens of millions of dollars in lost endorsement deals.

Then, when LeBron James made the universally mocked decision of broadcasting “The Decision” on ESPN, Rovell again was the point man for assessing brand and consumer response as one of the world’s most highly paid and previously admired athletes suddenly became one of the sporting world’s biggest villains.

In between, Rovell’s Twitter feed and blog has broken news on everything from TV ratings to jersey sales to free agency moves. To an extent, he’s also made the business of reporting on sports sexy, as evidenced by some of the competitors he’s now attracting.

What’s Your Take?

Which personalities do you follow via social media? Let us know in the comments or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebookclass="blippr-nobr">Facebook, Foursquareclass="blippr-nobr">Foursquare, Meetup, Plancast, Twitterclass="blippr-nobr">Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

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Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

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Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

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Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, jgroup

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

I sincerely hope followers of the Network Neutrality (NN) debate were wearing their seatbelts last week.  The pro-NN Media Marxists’ rapid lurch in position on the issue would otherwise have ensured full chiropractor employment for a pronounced period of time.



What led to this The-Ends-Justify-Any-Means-Necessary backflip is the Cablevision-Fox dustup over fees Cablevision pays Fox to retransmit the latter’s programming.  The two parties couldn’t reach an agreement, the contract elapsed and Fox pulled its channels from the Cablevision lineup.


Fox then went a step further, temporarily making some of its online content unavailable to Cablevision subscribers.


Let us be clear what happened here.  The Content Provider (Fox) had prevented the Internet Service Provider (Cablevision) from access to its online content.


And after all, it is Fox’s property.  They paid a LOT of money for its creation, development and deployment – they can do with it whatever they wish.  They can offer it to whomever, or not offer it to anyone at all.  If they want to withhold some or all of it from some or all people, that is their prerogative – especially when they are not being paid for it.


It is here that the pro-Net Neutrality crowd jumped the intellectual shark.  Well, again.  They asserted that Fox – by not giving away their property online – was in violation of the Media Marxists’ warped definition of NN.


And that Fox’s “violation” served as further “justification” for Federal Communications Commission (FCC)-mandated Net Neutrality – and the radical, extra-lawful Internet power grab they have been demanding the FCC make so as to commandeer the authority necessary to enact and enforce it.


(An investment-devastating move which the FCC may very well execute as soon as November 30th.)


FCC Commissioner Michael Copps said in a statement:


For a broadcaster to pull programming from the Internet for a cable company’s subscribers, as apparently happened here, directly threatens the open Internet.


And Art Brodsky, Director of Communications for Public Knowledge, wrote:


Fox committed what should be considered one of the grossest violations of the open Internet committed by a U.S. company….


In this case, of course, it’s the content provider that was doing the blocking…. (B)ut it shouldn’t matter who is keeping consumers away from the lawful content….


If one values the open Internet, however, there should be rules against that sort of thing, whether the blocking is done by the ISP or by a content provider….


Yes, it would be nice if someone (like the FCC) could step in and tell Fox that it is unacceptable to block Internet content.


For years these Leftists have been vociferously insisting that the enemies of NN are the evil Internet Service Providers – who would allegedly block access to online fare.  And thusly Net Neutrality was required to stop them from so doing.


But by attempting to frame the Cablevision-Fox dispute in NN terms – by demanding that Fox give away its content to everyone – the pro-NN gaggle clearly demonstrates that this fight is not (just) about ACCESS to Internet content – it is about GOVERNMENT CONTROL of Internet content.


They seek to neutralize the Internet – by having the government control its content.


Of course, they have all along stridently asserted that Net Neutrality is not about this.


Right-wing media have falsely claimed that the net neutrality principle supported by the Obama administration is an attempt by the government to control Internet content. In fact, net neutrality does not mean government control of content on the Internet; rather, net neutrality ensures equal and open access for consumers and producers of content and applications…


But their demands of Fox clearly demonstrate that it is.


Yesterday, it was about access to content.  Today, it’s the government demanding content providers give away the products they produce.


Tomorrow, it will be the government demanding content providers pull from the Web the products they produce.  Shutting you up by insisting you shut it down.


After all, government control is government control.  Once they have it, they have it all the way.


How pathetically sad it is that the ACLU – the alleged champion of the First Amendment – has so readily sacrificed it on the altar of Leftist ideology.  And done so in such an intellectually vacuous fashion – the First Amendment protects us from GOVERNMENT censorship, not the actions of private companies or individuals.


To say that force feeding the nation Net Neutrality is a First Amendment imperative is both factually and morally bankrupt.




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Arrowheadlines: Chiefs <b>News</b> 11/18 - Arrowhead Pride

Good morning Chiefs fans! A somewhat shorter version of Arrowheadlines this morning. Not a lot out there. Enjoy your Kansas City Chiefs news. Oh, and don't forget about football tonight (Go Bones!).

Sarah Palin on Fox <b>News</b> Watch | Palin Attacked On Fox <b>News</b> | Video <b>...</b>

The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...


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Make Money Post-It Note by Magnolia Texas


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Arrowheadlines: Chiefs <b>News</b> 11/18 - Arrowhead Pride

Good morning Chiefs fans! A somewhat shorter version of Arrowheadlines this morning. Not a lot out there. Enjoy your Kansas City Chiefs news. Oh, and don't forget about football tonight (Go Bones!).

Sarah Palin on Fox <b>News</b> Watch | Palin Attacked On Fox <b>News</b> | Video <b>...</b>

The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...


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Arrowheadlines: Chiefs <b>News</b> 11/18 - Arrowhead Pride

Good morning Chiefs fans! A somewhat shorter version of Arrowheadlines this morning. Not a lot out there. Enjoy your Kansas City Chiefs news. Oh, and don't forget about football tonight (Go Bones!).

Sarah Palin on Fox <b>News</b> Watch | Palin Attacked On Fox <b>News</b> | Video <b>...</b>

The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...


bench craft company

Arrowheadlines: Chiefs <b>News</b> 11/18 - Arrowhead Pride

Good morning Chiefs fans! A somewhat shorter version of Arrowheadlines this morning. Not a lot out there. Enjoy your Kansas City Chiefs news. Oh, and don't forget about football tonight (Go Bones!).

Sarah Palin on Fox <b>News</b> Watch | Palin Attacked On Fox <b>News</b> | Video <b>...</b>

The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...


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Arrowheadlines: Chiefs <b>News</b> 11/18 - Arrowhead Pride

Good morning Chiefs fans! A somewhat shorter version of Arrowheadlines this morning. Not a lot out there. Enjoy your Kansas City Chiefs news. Oh, and don't forget about football tonight (Go Bones!).

Sarah Palin on Fox <b>News</b> Watch | Palin Attacked On Fox <b>News</b> | Video <b>...</b>

The Fox News Watch crew better learn to watch when the camera is rolling from now on, because they might soon feel the wrath of the Mama Grizzly. Nevermind that Sarah Palin is their Fox News co-worker and a likely contender for the ...

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...


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